I’ve been thinking about how important private-label products might become for Kroger Co..
Brands like Simple Truth and Kroger’s store brands seem to be getting more popular, especially with shoppers looking for cheaper alternatives to national brands. They also tend to have higher margins for the company.
If private labels keep gaining share, it could be a pretty solid growth driver. The question is how much more room there is for these brands to expand
How do you see this?